On August 3rd, 2017, National Academy of Recording Arts and Sciences (NARAS), BRAVO Entertainment and China Music Vision declared that they will cooperate and create a Grammy music festival. This is a world-class tour live music festival which is expected to debut in China in 2018. The joint organizers of this event, Beida Jade Bird Music Culture Industry Group, China Radio International, HITFM China United Cultural Development (Beijing) Co., Ltd., micro blog and TouTiao.org all attended the festivities.
Grammy awards are regarded as the highest honor in the field of music, awarding the best outstanding producers. As the institution responsible for awarding Grammy Awards, National Academy of Recording Arts and Sciences (NARAS) is a world-renowned music producer organization which is committed to enhancing the cultural influence of music. From protecting music rich history and saluting the future through The GRAMMY Museum, to giving a hand when musicians are in need through the music care charity action, and to representing the scholars of creation music to advocate legislative change, National Academy of Recording Arts and Sciences (NARAS) has been working hard to create an environment for music to continue to flourish and develop in the world. Grammy Music Festival debut in China is an exciting pioneering work. The Grammy award winning artists will combine the extraordinary Chinese culture to provide the audience with a unique and unparalleled live music experience.
Huo Shaowen, the CEO of Beijing Bravo Entertainment, said that Grammy Music Festival will deliver high quality musical performances for each city to meet the demand of Chinese cultural tourism. He also said that the rallying point of Grammy Music Festival is a gilded signboard and it will promote the development of domestic music culture and vigorously enhance the creative forces and influence of Chinese music.
Huo Shaowen said that with the increasing influence of the National Academy of Recording Arts and Sciences (NARAS) and the Grammy Awards, the news that Grammy Music Festival is about to land in China has attracted the attention of many famous brands, and these brands seek for opportunities to cooperate. In addition, Grammy Music Festival will also become the high level exchange of learning platform for singers, performers, songwriters, music producers and top talents in the music world.